Thai Storage Battery Co., Ltd., a maker of 3K-brand auto battery, plans to invest around 400 million baht to lift capacity by 50 thousand units a month to catch up with the auto market recovery.

The company said its dry cell battery sale is expected to grow by double-digit at both the local and export market.

“Thai Storage Battery remains focusing on sport marketing strategy,” said Veeravat Khawpaibul, a company director.

Thai Storage Battery is a major sponsor of BEC-Tero Football Club, a top team in Thailand’s Premier League 2010, as well as numerous motor sport events in its attempt to build brand image among younger generations.

The company reported a total revenue of 1.14 billion baht in the first quarter, up 46.50 percent from the same period a year ago of 780 million baht.